Koç (BEKO) CaREER PAGES
Expert Review (UX AuDIT)
Mapping and Enhancing Career Platform Experiences
Summary
CHALLENGE
The project challenge focuses on analysis of the website. It involves a thorough examination to identify problematic areas in user experience, design, or functionality. The key task is to pinpoint these issues and then develop strategic solutions to enhance the overall effectiveness and user-friendliness.
CLIENT
Koç Holding (BEKO) is a prominent Turkish holding company, established in 1926, known for its significant presence across multiple sectors.
MY ROLE
UX Researcher, UX Designer
Methods
UX Audit, Benchmark, Expert Review, Trend Analysis, Design Insight Reporting
Uncovering Insights:
Expert Analysis
My journey began with a meticulous expert review. I created a guide using Jakob Nielsen’s 10 usability heuristics to evaluate all the screens of the existing application. These heuristics, a set of general principles for evaluating usability, provided a strong framework for my analysis.
10 usability heuristics are a set of general principles for evaluating the usability of a user interface (UI). They were first introduced by Jakob Nielsen and Rolf Molich in a 1990 paper, "Heuristic Evaluation of User Interfaces".
Mapping the Landscape
Expert Review and Benchmarking
I started by evaluating the website's usability using our custom analysis guide created in Miro. Simultaneously, I conducted benchmark studies, comparing Koç Kariyerim against 20 competitors. This comprehensive evaluation highlighted areas for improvement.
I presented my findings and proposed solutions in a detailed report, supported by data from the benchmark studies. This phase aimed to identify problem areas on the website and gather customer feedback on my findings and analysis
Delving Deeper
Benchmark and Trend Analysis
Building on the initial feedback, we conducted more in-depth benchmark studies, focusing on specific areas of improvement highlighted by the customer. Additionally, we performed trend analysis to ensure our solutions were forward-thinking and aligned with industry developments. This phase was about refining our insights and ensuring they were tailored to the client's needs.
Crafting Strategic Solutions
The core user action on Koç Kariyerim is “search.” We prioritized enhancing the search function, ensuring it was intuitive and effective. Following the search, we focused on improving the listing and ad detail pages, making the transition to the application process smooth and user-friendly. Our goal was to facilitate a clear and efficient application process.
In addition to functional improvements, we also emphasised the platform’s communication style and innovative approach. Through our benchmarking studies, we drew inspiration from various brands. For instance, we admired Apple’s minimalist design, Miro’s engaging presentations, and Spotify’s creative portrayal of the company as a music group. These examples inspired us to craft a unique style for Koç Kariyerim.
Conclusion
A Reimagined Koç Career (Beko)
Koç Kariyerim underwent a thorough expert evaluation, supported by relevant benchmark examples, to generate ideas for improvement. Our expert analysis not only uncovered the website’s shortcomings but also provided a framework for innovative solutions. By focusing on user-centric design and incorporating industry best practices, we enhanced the overall user experience, making Koç Kariyerim a more effective and engaging career platform.
Gürkan always brought fresh perspectives to the table, pushing the boundaries of what we thought was possible. In addition to his outstanding individual contributions, he was an excellent team player, always willing to go above and beyond to support his colleagues. Working alongside Gürkan was a pleasure, and I have no hesitation recommending him to potential employers as a highly talented and dedicated team member.
M. Mona Ertugrul
Colleague from Userspots
other projects
WoRKSHOp
